What is SEO ? How it works? The use of SEO and its types

What is SEO ? How it works? The use of SEO and its types

What is SEO?

Search engine optimization, abbreviated as SEO, consists of all activities aimed at improving the visibility and ranking of the site in organic search results. Everyone searches on Google and the list of results displayed to users is called “SERPs” or “Search engine results pages”.

If you are a website owner and if your website is not visible on the first page of SERPs, you need to optimize your website to improve its visibility. SEO is the art of improving your website’s visibility on SERPs through relevant keywords, and you need a webmaster to effectively implement the best SEO practices.

How does SEO work?

When a user searches for a phrase, term or keyword on search engines like Google, Bing and Yahoo! And the results provided in the query are a collection of relevant sites. But, relevance is not enough to put your site on the first page of Google, there are many factors and some important ones are DA, PA, PR, Trust Score etc.Now you ask how search engines collect and display results. Let’s count the entire process:

All search engines have their own, advanced search crawlers that are used to crawl and retrieve data to create an information index. Google uses advanced search crawlers to crawl and index websites and use this data to display relevant results in search queries.Every web crawler collects the content of the website to create an index of the information. That is why every webmaster says that content is king.

Important SEO Factors

Here, we show you the important SEO factors that affect a website’s performance on SERPs. You are trying to learn more and more about SEO or ranking techniques to improve your site’s SEO performance, there are two important factors that Google and every search engine pays attention to; SEO on the page and off the page. However, there are more than 200 factors that Google uses to determine a website’s ranking position for a specific relevant search term. Here, we are talking about some of their most important factors.Let’s start learning about these two important factors and start with the page:

On-page SEO

On-page SEO is the practice of improving the design, code, functionality and navigation structure of the website to provide users with an easy-to-navigate and flawless user experience. Many things are related to optimization on the page and here are some of them that are very important:

Keywords: keywords are the first thing you should know before you even start developing your site. Once you have decided on the keywords, you can easily use them as titles and content on the website. Keywords are the most important thing and, according to your keywords, you need to write the content and create the headlines. Therefore, keywords are the first thing you should keep from the initial stage of website development and marketing.

Content: Content is always the king of all sites and you must use exclusive, high-quality content. Highly engaging content is the biggest risk that your site will be visible in the 1st position on the 1st page of Google’s search results. Make sure you are using genuine, high-quality content on your site and include your best keywords wisely within your content to improve the relevance of keywords on the site.

Page titles: page titles are very important from the perspective of search engines and users. A relevant title makes it easier for both search engines and visitors to understand what kind of information the web page loads. Always use relevant and top performing keywords to create an attractive and compelling web page title.

Meta Description: Meta Descriptions are also an important factor and the text of the description acts as advertised content to allow users to understand what information the web page serves. This is the third most important thing that Google includes in the snippet when displaying SERPs in a search term. Create an interactive description of the use of possible keywords and CTA. This will help your visitors to connect with you easily to enjoy your services. We can also improve conversion and CTA using this best practice.

Meta Tags: Meta Tags are HTML tags, which is important for websites to make it more functional and to improve SEO performance. There are many meta tags available and some are required, and you can choose according to your needs.

Some of the popular SEO Meta tags are:
1. Description
2. Keywords
3. Robots
4. Author
5. Viewport
6. Language
7. Site verification and many more.
From the list, you can choose the ones that are necessary for your site and there are other tags available on Google.

URL structure: URLs are the address of your pages and always create friendly and easy to understand URLs for users and search engines. A well-written URL is appreciated by Google and receives an extra increase in ranking on SERPs. So try to use your main keyword in your URL instead of using numbers and symbols in your URLs. Also, don’t use underscores (_) as a separator in your URL, use Hyphen (-) as a separator in your URL. A well-written, tidy and clean URL ranks well and is more visible on search engines compared to the relevant search terms.

Headers: Headers are also a useful part of a website and use them smoothly on your website to describe it properly. Use your main and other main keywords in your headlines and try to follow the title tag hierarchy. Try not to use the H1 and H2 tags beyond your hierarchical limit or use them only when it is very mandatory. Titles are great for catching the user’s eye and Google pays attention to title tags (H1 to H6).

Image optimization: images are a great way to visualize your products and services and create engagement with your readers or visitors. Make sure to use relevant images with the appropriate sizes and file names. Don’t forget to use an appropriate Alt tag and caption for your image. Alt tags are the most important SEO factor in image optimization. Appears when, for some reason, images cannot load. Use high-quality, compacted images of the right size to keep you in shape in the layout without disturbing the appearance of the site.

Redirects: There are many types of redirect codes available and you can use them effectively to increase your site’s SEO score. You need to find out where to use codes 301, 302, 404 and more. Therefore, make sure you are using the correct redirect code in the correct area, function or link on the site to optimize your site wisely.

Website speed: Website speed is also an important factor that can affect SEO performance if not optimized wisely. It is very natural that no one wants to visit any site that takes longer to load. Everyone prefers to visit the websites loading quickly. So be sure to optimize your website’s load time and try to keep it under 3 seconds.

Off-page SEO

Off-page SEO consists of all link building activities to create high quality backlinks from multiple sites. It is necessary to carry out several activities to obtain the backlinks of the website of the high authority to pass the link juice to our website. Here are the activities that you can consider on your worklist to generate high quality and authoritative backlinks pointing to your website.

• Directory submission

• social bookmarking

• Business listings

• Comments on the blog

• Forum marketing

• Image upload

• Submission of articles

• Blog upload

• Guest blogging

• Press release

• Sending documents and PPT

• Video upload

• Link building

• Web 2.0 submissions

SEO Techniques

SEO contains three techniques and everything you need to know about them:

White Hat: White Hat SEO performs all SEO activities to improve the site’s ranking on SERPs, but does not violate search engine guidelines for ranking. This is the best SEO technique, but it takes time and offers the longest benefits.

Black Hat: Black Hat SEO uses activities to get instant rankings on organic searches, but they violate search engine quality guidelines to get rankings instantly. Black Hat’s SEO activities include hidden landing pages, hidden content and more.

Gray hat: Gray hat SEO is not a white hat or a black hat, but they use both techniques to obtain the ranking. This is a kind of mixed approach, however, this is not a completely white hat or a black hat, but chances are your site will be damaged after an update.

Therefore, we recommend following white SEO techniques to optimize your website’s performance and rankings for a long time.

Why do you need SEO services?

SEO is one of the most important ways and has great potential to drive millions of quality traffic and leads to your website. You should use SEO activities to increase your website’s visibility and improve your prominence among your customers.

Search engines are getting smarter and companies are using the power of the Web to its fullest, so why are you waiting? Just go out and start optimizing your website to capture your customers’ attention and sell to them.

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