WHAT IS DIGITAL MARKETING

WHAT IS DIGITAL MARKETING

Digital marketing is a commodity where marketing efforts that use an electronic device on the internet through smartphones, applications, display advertising, websites to share the information and updates over all the world.Digital marketing is a hyperactive connecting with audience in the right place and at the right time.

Digital marketing is also used for sharing pictures, videos and documents through e-mail and applications such as WhatsAppi, Twitter etc. Digital marketing is Defined by the use of numerous digital tactics and channels to connect with customers where they spend so much of time online.

Let me introduce the 10 C’s of Digital Marketing for the DIGI world:-

The 10 C’s examines each one of the element of digital marketing plan. It can be private and to be analyzed the company’s website and linked to marketing communications and the way how they administrate or it could be utilized for outer tool to exam competitors activities.

The consumer needs is fixed in middle and each of an element is quizzed to see the result how well this meets customer’s needs.

THE FOLLOWING 10 C’S ARE :-

⦁ Customer

⦁ Corporate culture

⦁ Convenience

⦁ Competation

⦁ Communication

⦁ Consistence

⦁ Creative

⦁ Content

⦁ Customisation

⦁ Coordination

⦁ Control

1. CUSTOMER

The CUSTOMER should be well focused at the centre of the elements to analyze the marketing activities and what all the things happening in the organization. As said marketing activities has to be taken to the best curve to achieve imence statrum of customers and customers satisfaction.

The customers is a steep but the online network brings all together and empower the customer tools such as search engines, price, Quality and quantity.

2. CORPORATE CULTURE

Corporate culture is something which brings company’s employees and management interaction, behaviors and beliefs and how they handle outside business transactions, front and back office system and IT architecture.

3. CONVENIENCE

The advantage to shop the product at anytime and anywhere has become so easy go from retailers to customers. Technology has created the convenience for customers through smart phones and tablets where i can shop whilst travelling, at your way to office. convenience involves many parts overall online.

4. COMPETITION

The internet has brought transparency of price, promotions and PR and new product and organizational developments. The competitors grabs the attention of customers through offers and low budgets criteria.

5.COMMUNICATION

We now have an instant access to communicate to anyone, anywhere in the world at any time. this is being the high level platform to connect sellers and buyers, marketers and company. Through digital marketing we can communicate and collaborate with customers and employees on different continents.

6. CONSISTENCY

Cosistency is a key for Digital marketers to deliver the product on time and the products must be the same as of channel. So whether you buy in store, online or through call, the same quality and level of service should be applied.

7. CREATIVE CONTENT

The main source of company informations was via websites, whereas many customers now seek additional sources, such as social media platforms, to read comments and compare the products to each other.

8. CUSTOMISATION

“NO CUSTOMERS, NO BUSINESS”

The customer is always been playing a major role of a successful business. The level of customisation available in today’s day and age in paralleled to benefit both the clients and marketers. Many websites customise the web experience. Take some website for example it welcomes us back to the websites and come up with recommendations of what’s being exclusive on the websites or recommend us to buy something instead.

9. COORDINATOR

The coordinator is responsible for providing customer support and delivery of customer engagement services, development of social media, ad campaigns, community management and brand awareness. lack of coordination occurs when different teams are not integrated and this is often when senior management teams have a lack of understanding of the end to end fulfillment process.

10. CONTROL

The final element of the 10 c’s brings together the way online buying and browsing.

⦁ What’s working

⦁ What’s not working

⦁ What works well

Control is the process of monitoring the plan when they start processing and could adjust when needed.

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