Looking for an effective way to increase traffic to your website and attract more buyers to your business?Feeling overwhelmed by the many types of digital marketing you could use?
We’re here to help.
Digital marketing is not just a buzzword in networking events. You need to understand the types of digital marketing at your disposal. You need to use these methods to stay afloat in a sea of digital competition and stand out from the crowd.
Ask yourself, “Do I really know what digital marketing is?”
If you answered no, that’s fine.
In this article, we will discuss the intricacies of digital marketing. We will cover the definition, the importance of the term and teach you how to use types of digital marketing.
In the end, you will feel confident in your ability to employ digital marketing as an effective part of your overall marketing strategy.
What is digital marketing?
Most people do a terrible job defining the definition of digital marketing. The term is less vague than you might think from the beginning.
What is digital marketing? Any type of marketing for products or services that use electronic devices.
If you can believe it, digital marketing is nothing new. Digital marketing came on the scene when electronic devices came into our lives. People generally assume that digital marketing is all about content marketing and social media. Although they exist as types of digital marketing, they are not all comprehensive. Digital marketing happens online and offline.
We’ll cover offline marketing at the end of this article, but most of our time together will consist of online marketing tactics. You need both forms of digital marketing for a super effective marketing strategy. If you’re wondering why digital marketing is important, read on!
Why digital marketing is important
The amount of time we spend connected to our electronic devices is increasing every day. In fact, Americans spend more than 11 hours a day using electronic devices. I know what you’re thinking: “but there are only 24 hours a day”.
This may scare you, but we are so close to spending all the time on electronic devices that digital marketing is more important and impactful than ever. Without digital marketing efforts, you reach almost anyone. As a result, your business will be left in the dust. Don’t be left behind. Consider the following types of digital marketing and think about which ones work best for your industry, your company and your audience.
Types of Digital Marketing
We arrived! It’s time to dive into 9 types of digital marketing. Types of online digital marketing include:
- Search engine optimization (SEO)
- Search engine marketing and pay per click advertising
- Social media marketing
- Content Marketing
- Affiliate Marketing
- Influencer Marketing
- Email Marketing
- Viral Marketing
- Mobile advertising
1. Search engine optimization
Search engine optimization or SEO refers to the process of increasing your online visibility in unpaid (organic) search engine results. SERPs or search engine results pages are displayed to users after they search for a particular set of keywords using a search engine like Google or Bing. Each user receives an individualized results page based on keywords, the user’s location at the time of the search and their browsing history.
Organic search results appear in a list and are ranked using the search engine algorithm. As users change the way they search and engage with online content, these algorithms change. The higher you rank in a SERP, the more traffic is directed to your website and the more chances of making a passive visitor an active customer.
How do you make your company’s website appear at the top of a user’s organic search results?
Optimizing your website using SEO.
Search engine optimization includes many factors, from keywords in your content to links to your website. Includes on-page and off-page SEO. On-page SEO refers to the steps you take on your own website to increase your SEO. Off-page refers to the relationships you make and the actions you take outside your website to fuel SEO.
SEO trends change as the algorithms change to meet the user’s needs. That way, SEO is never about creating a website with the sole purpose of ranking high in the results of a list. Essentially, SEO is creating the best website possible for the user. If you stay up to date on SEO trends, you will be much closer to more online visibility and traffic to your site.
2. Search engine marketing
Search Engine Marketing or SEM covers the ground that SEO ignores, paid traffic from search engines. With SEM, you buy advertising space that appears on a user’s SERP. The most common paid search platform is Google AdWords. Next up is Bing Ads.
The search engine charges the marketer a predetermined amount to display an ad in multiple locations in a SERP generated from specific keywords or phrases. An example of SEM is pay per click advertising or PPC. PPC refers to a digital marketing method in which search engines charge a company each time your ad is clicked.
Social media platforms have started to adopt PPC advertising in recent months. These ads are shown on a company’s audience news feeds. This system is a great example of how different types of digital marketing flow to form a complete digital marketing strategy. In this example, SEM overlaps with social media marketing.
3. Social Media Marketing
Now you know that social media is a crucial part of your marketing strategy. But do you know the ins and outs of social media marketing? Social media marketing offers greater exposure. It allows you to connect with your customers in a more intimate way. From this interaction, you can obtain valuable customer feedback that allows you to improve your service, product or service.
Using social media marketing, you will have more reach when posting quality content. Everything you do to increase traffic or business on your social media channels is social media marketing. Whether you are on Facebook, Twitter, Snapchat or LinkedIn, all of these efforts are tantamount to social media marketing.
Almost everyone benefits from social media marketing, but B2C companies can earn more. Pay attention to what your target audience says on social media. Join the conversation. Use social media marketing as a way to evaluate content that you publish well by monitoring shares and likes. Actions equate to free advertising for you.
4. Content Marketing
Content marketing refers to the practice of providing quality content to your users to generate sales and leads. This content can live anywhere online. Tweets, a YouTube video and blogs on your website include content marketing. Content Marketing works because it combines exceptional content with other types of digital marketing, such as SEO and Social Media Marketing.
Keep your audience in mind when creating content. Remember who you are talking to and what they are interested in. This will dictate the subject of your content. Consider the language that your target audience uses when searching online for information. Use these keywords to increase your SEO.
Finally, share your content across all of your social media platforms to get maximum exposure and feedback. Content marketing is an ongoing practice. It is not always about sales, but mainly about involving and educating your consumer to create brand recognition, trust and equity.
Stay away from pieces of fluff. Think about the amount of content that a user receives every day. Creating relevant and quality content helps you stand out and boost your SEO.
And consider having other people on the blog and on the backlink to your website, a really great tool for that is LovingDA.com.
5. Affiliate marketing
Affiliate marketing refers to the conversion payment process. Think of it as hiring a sales person for your product or service. That affiliate earns a commission. You determine the rate of affiliate marketing. You only pay for conversions. This means that there is no upfront cost for affiliate marketing. Many bloggers or e-commerce sites use affiliate marketing.
When you choose to use affiliate marketing, make sure that all of its terms and limits are discussed in advance. The affiliate represents your brand, so you want them to take your brand message closer. Think of the types of words you want the affiliate to use. Of course, you also need to make the deal work for the affiliate.
6. Influencer Marketing
Influencer marketing is among the new types of digital marketing. Influencer marketing uses people with a huge online reach, considered experts by their target market, to drive traffic and sales.
Influencer marketing is popular on social media channels like Instagram and Snapchat. Companies hire Instagrammers with many followers to promote their brand by publishing one or more photos with the product. Companies now participate in “acquisitions” on Instagram or Snapchat, where the contracted influence controls the company’s social media platform for a certain period of time, most of the time a day. These social media acquisitions drive influencer’s followers to their social media channels, increasing their new followers and unique views.
Always do your research on an influencer before you decide to negotiate with him. You’ll want to check Google’s reviews and make sure the following items are legitimate and not full of fake accounts.
7. Email Marketing
Email marketing allows you to regularly update your email subscribers about your company. This promotes a relationship unlike any other type of digital marketing. Your email updates provide value to your consumer. As a result, you create trust and brand loyalty.
The best email marketing campaigns involve a list of subscribers earned for your content and company, not paid for by your company. People who choose to subscribe to their email are more likely to become active buyers.
8. Viral Marketing
Viral marketing refers to a publication of some kind that is modern, funny or strange enough to gather a huge amount of shares online. Viral marketing causes a huge increase in website traffic for a short period of time. This is difficult to do, but the benefits alone make the effort worthwhile.
B2C companies can make the most of viral marketing. B2C companies can use social media to reach a huge audience across all of their active platforms.
9. Mobile advertising
Each type of digital advertising can take place on a mobile device. Some types of marketing using a cell phone do not fit the above types of digital marketing.
This includes SMS advertising which can be an asset to local marketing efforts. You can ask your customers to use SMS to receive special offers, coupons and updates from your company.
Offline Digital Marketing
It is worth knowing that your digital marketing strategy is not complete with just digital online marketing. You must consider and implement some types of offline marketing to achieve your goals. Enhanced offline marketing is offline marketing that uses electronic devices to improve the user experience. An example of this is a restaurant that allows customers to place orders with electronic tablets.
Radio marketing, television marketing and telephone marketing also include offline digital marketing.
Using types of digital marketing to benefit your business
Now you know the types of digital marketing. You can use these online types of digital marketing to increase your online visibility and engage your consumers. We must emphasize that this is the real goal of all types of digital marketing. Creating experiences for your target audience that propel your brand to the forefront of your mind. Quality marketing practices benefit you and your target audience.
Your success doesn’t just depend on online marketing. However, the way people live their lives leads marketers to believe that this is coming. Remember that the key to visibility is increasing your SEO. Through quality content marketing, which adheres to the best SEO practices and is shared on social media, you can increase your reach by leaps and bounds.
Take advantage of social media to listen to the conversations your customers participate in. Assess the pull of your content and adjust your future content to replicate your success. If you want to learn more about how your company can capture more leads and improve your ROI via digital marketing, contact us today!